About Krissy Sommerstad
With more than two decades of professional experience, I am a brand-building communications strategist, consumer engagement and executive visibility expert with CPG, healthcare and retail chops. I’m a positive, thoughtful and transparent leader. I love media relations and believe in the power of relationship building and effective storytelling to elevate brands and authentically connect with audiences. I have served as a communications leader for several Fortune 500 brands while working in-house and at global PR agencies.
As an independent contractor, I specialize in serving acute in-house and agency PR needs such as long-term parental/medical leave coverage, and project-based contracts including strategy development, program execution, media relations, leader development + coaching and new business pitching + onboarding.
After nearly 15 years in Chicago, I now live "back home" in Minneapolis with my husband Paul and our three young boys, Theo, Victor and Wally. For the past several years I have also served as a family caregiver, offering support to my mom in her role as primary caregiver to my father, who passed from a rare dementia in 2024.
I am active with several local nonprofits, including the Alzheimer's Association and as an advisor to City Elementary, an independent K-8 school serving a neurodiverse student population in Chicago. I also am passionate about mentorship and am a founding member of Chief in Minnesota, a private network of women in executive leadership.
Key Competencies
Communications strategy development
Corporate and executive visibility
Crisis communications and contingency planning
PESO-model communications approach
Media relations (B2C, B2B, trade)
Social media strategy development, analytics + content creation
Influencer strategy development + management
Media training
Communications measurement
Account budget management
Talent recruiting, onboarding and mentoring
Interagency Team (IAT) coordination and management
Brand-side pitch consulting and agency management
I hope to hear from you!
Please feel free to contact me via the form below or at krissy@wonderstad.com.
CLIENT EXPERIENCE
This website uses cookies.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.