Senior level PUBLIC RELATIONS leader.

With more than two decades of professional experience, I am a senior level brand-building communications strategist, consumer engagement and executive comms expert with CPG, retail and healthcare chops. I’m a positive, thoughtful and transparent leader. I love media relations and believe in the power of relationship building and effective storytelling to elevate brands and authentically connect with audiences. I have served as a communications leader for several Fortune 500 brands while working in-house and at global PR agencies. 

As an independent contractor, I specialize in serving acute in-house and agency PR needs such as long-term parental/medical leave coverage, and project-based contracts including strategy development, program execution, media relations, leader development + coaching and new business pitching + onboarding.

After nearly 15 years in Chicago, I now live "back home" in Minneapolis with my husband Paul and our three young boys, Theo, Victor and Wally. For the past several years I have also served as a family caregiver, offering support to my mom in her role as primary caregiver to my father, who was diagnosed with a rare dementia in 2018 and passed away in early 2024.

I am active with several local nonprofits, including the Alzheimer's Association and as an advisor to City Elementary, an independent K-8 school serving a neurodiverse student population in Chicago. I also am passionate about mentorship and am a founding member of Chief in Minnesota, a private network of women in executive leadership.

Communications strategy development 

Corporate visibility and executive thought leadership

Crisis communications and contingency planning 

PESO-model communications approach (paid, earned, social and owned media) 

Media relations (B2C and B2B/trade)  

Social media strategy development, analytics + content creation 

Influencer strategy development + management 

Media training 

Communications measurement 

Account budget management 

Talent recruiting, onboarding and mentoring 

Interagency Team (IAT) coordination and management 

Brand-side pitch consulting and agency management