About Krissy Sommerstad
With more than two decades of professional experience, I am a senior level brand-building communications strategist, consumer engagement and executive visibility expert with CPG, retail and healthcare chops. I’m a positive, thoughtful and transparent leader. I love media relations and believe in the power of relationship building and effective storytelling to elevate brands and authentically connect with audiences. I have served as a communications leader for several Fortune 500 brands while working in-house and at global PR agencies.
As an independent contractor, I specialize in serving acute in-house and agency PR needs such as long-term parental/medical leave coverage, and project-based contracts including strategy development, program execution, media relations, leader development + coaching and new business pitching + onboarding.
After nearly 15 years in Chicago, I now live "back home" in Minneapolis with my husband Paul and our three young boys, Theo, Victor and Wally. For the past several years I have also served as a family caregiver, offering support to my mom in her role as primary caregiver to my father, who was diagnosed with a rare dementia in 2018 and passed away in early 2024.
I am active with several local nonprofits, including the Alzheimer's Association and as an advisor to City Elementary, an independent K-8 school serving a neurodiverse student population in Chicago. I also am passionate about mentorship and am a founding member of Chief in Minnesota, a private network of women in executive leadership.
Key Competencies
Communications strategy development
Corporate visibility and executive thought leadership
Crisis communications and contingency planning
PESO-model communications approach (paid, earned, social and owned media)
Media relations (B2C and B2B/trade)
Social media strategy development, analytics + content creation
Influencer strategy development + management
Media training
Communications measurement
Account budget management
Talent recruiting, onboarding and mentoring
Interagency Team (IAT) coordination and management
Brand-side pitch consulting and agency management
I hope to hear from you!
Please feel free to contact me via the form below or at krissy@wonderstad.com.
CLIENT EXPERIENCE
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